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17th Annual Report

Analyst Value Survey 2019-20


AVS Deliverables available December 2019

£ 2999 Purchase Online
Report and Strategy Workshop
  • In-depth PDF Report
  • Online Strategy Workshop
  • No reprint rights

The in-depth research report and strategy workshop give you all the insights from the Analyst Value Survey, analyzed by Duncan Chapple, co-director of the Analyst Observatory at the University of Edinburgh Business School. During the workshop, Duncan will discuss the AVS findings in-depth and answer any questions you might have.

The fee is just £2,999 by Mastercard, Maestro, Visa, American Express, or JCB, or £3,999 if by invoice.

£ 5999 Purchase online
Annual subscription with monthly reports
  • Report + Strategy Workshop
  • Monthly Report & webinar
  • No reprint rights

If you need more insights into the AVS or need to leverage the rich data that the AVS provides, our team produces segment updates. Each month you get a supplementary analysis of the AVS data and a webinar to keep you on top of analyst industry trends.

The fee by Mastercard, Maestro, Visa, American Express or JCB is £5,999, or, by invoice, £6,999.

Why The AVS Matters

Technology Buyers: Buyers of analyst services use the results of the AVS to see which firms are perceived as delivering the highest impact on their IT decision making.

Technology Providers: Analyst Relations and marketing professionals at technology providers use the AVS to improve and justify their prioritisation of relationships with analysts who impact their business.

Research Firms: Research Firms use the AVS to understand how they can deliver more value and overtake their competition.

What is the AVS?

The Analyst Value Survey plays a unique role for the analyst industry. It is the only public survey into how thousands of professionals value different analyst firms like Gartner, Forrester and around 100 of their most successful competitors. The survey has been held since 2001 and each year over a thousand users of analyst research share their experiences about the analysts they are using, and how competitive analyst firms are advancing.

Do you to learn more about how we create the Analyst Value Survey and its deliverables? Check out the methodology section.

How Research Firms Can Leverage The AVS

Right now the ICT research industry is subject to unusually rapid changes as freemium firms start to compete on value. To stay ahead of your competition you need to respond towards the changing and growing needs of your customers, which is only possible through proper insights into their needs and wants.

Analyst Firms use the insights from the Analyst Value Survey to understand how they can deliver more value and overtake their competition. The AVS findings share the market’s changing experience of your research, services and brand reputation.

Our researchers can provide in-depth analysis into specific trends in the market and can help to solve questions like how to enter a new market, how to provide more value to your customers and prospects and which areas of your business should be improved.

If you are interested in working with us, please get in touch!

–  Get insights into needs and wants of thousands of research users

–  Understand how to deliver more value compared to your competitors

–  Understand how the market is experiencing your research, services and brand

Contact Us

For any questions, please contact Duncan Chapple by emailing