Analyst Value Survey 2015-2016
- In-depth PDF Report
- Online Strategy Workshop
- No reprint rights
The in-depth research report and strategy workshop give you all the insights from the Analyst Value Survey, analysed by our SVP Influencer Relations Research, Duncan Chapple. During the workshop Duncan will discuss the AVS findings in-depth and answer any questions you might have.
- Project based pricing
- Project based timeline
- Project based deliverable
If you need more insights into the AVS or need to leverage the rich data that the AVS provides, our team is available for custom analysis or consulting projects. Compare AVS trends year by year, gain access to our brightest minds and the AVS data and get on top of the IT research industry.
Why The AVS Matters
Technology Buyers: Buyers of analyst services use the results of the AVS to see which firms are perceived as delivering the highest impact on their IT decision making.
Technology Providers: Analyst Relations and marketing professionals at technology providers use the AVS to improve and justify their prioritisation of relationships with analysts who impact their business.
Research Firms: Research Firms use the AVS to understand how they can deliver more value and overtake their competition.
What is the AVS?
The Analyst Value Survey plays a unique role for the analyst industry. It is the only public survey into how thousands of professionals value different analyst firms like Gartner, Forrester and around 100 of their most successful competitors. The survey has been held since 2001 and each year over a thousand users of analyst research share their experiences about the analysts they are using, and how competitive analyst firms are advancing.
Do you to learn more about how we create the Analyst Value Survey and its deliverables? Check out the methodology section.
How Research Firms Can Leverage The AVS
Right now the ICT research industry is subject to unusually rapid changes as freemium firms start to compete on value. To stay ahead of your competition you need to respond towards the changing and growing needs of your customers, which is only possible through proper insights into their needs and wants.
Analyst Firms use the insights from the Analyst Value Survey to understand how they can deliver more value and overtake their competition. The AVS findings share the market’s changing experience of your research, services and brand reputation.
Kea Company can provide in-depth analysis into specific trends in the market and can help to solve questions like how to enter a new market, how to provide more value to your customers and prospects and which areas of your business should be improved.
If you are interested in working with Kea Company, please get in touch!
– Get insights into needs and wants of thousands of research users
– Understand how to deliver more value compared to your competitors
– Understand how the market is experiencing your research, services and brand